To secure a feature on Inman Real Estate, let alone to be an active player in this industry, is a big leap and a major achievement. 

But did you know there are over 1 million professionals in the real estate realm that depend on Inman for news updates and new trends? 

Such events as the Inman Real Estate Conference together with this platform are indeed a revolution for agents and brokers looking to make a mark! 

In this guide, we will explore practical tactics to secure a feature in Inman Real Estate and leverage Brad Inman’s influence to create opportunities for yourself.

Together, we will help broaden the horizon of your possibilities in the real estate market! 

The Target Audience of Inman Real Estate Explained: 

Although I am new to securing a feature in Inman Real Estate, I quickly recognized the importance of their audience. The focus of Inman’s readers are mostly agents, brokers, and other real estate industry players that are wanting to get more information and trends about their industry. They want not just the idea but the idea supported by relevant strategies.

So Here’s Something To Consider If You’re Planning On Pitching To Inman Real Estate!

One lesson I had to learn the hard way is that not every subject will be equally appealing to the fact that some subjects are very interesting and others are not.

In the beginning, I tried to write a report on general trends in the markets, but all that information was boring, to put it bluntly. It just did not drive the point home for people, because actionable advice was missing.

However, I noticed that content that talks about novel approaches, case studies, or even news regarding the Inman real estate conference works quite well.

For instance, contents about changes in particular laws regarding real estate practice or that talks about the latest technologies are a clever way to generate engagement.

Another important aspect is making sure that the message is consistent with what the audience cares about. If you transport facts relevant to the current Inman Real Estate news or trends for example the widespread use of virtual tours potential audiences will be more open to what you have to say.

It’s all about making the connections for them. So make sure you do the research. Look out for trends on Inman and focus your content around them. Don’t take my word for it, try it out, it works!

By targeting the diverse demographics and interests of Inman’s readership, you can create content that informs and motivates the audience to take action. Ultimately, providing value and establishing yourself as a go-to resource is essential.

Creating Great Story Ideas For Inman Real Estate

Identifying compelling story angles enhances your chances of securing a feature in Inman Real Estate. I recall sitting down one afternoon, struggling to find direction for my writing. The challenge became how to address this issue: I focused on brainstorming unconventional angles.

One angle that worked was mind mapping. I would write out everything making me think of real estate, from the trends and challenges to personal stories, and branch it out. It’s really refreshing and liberating to let your mind do the talking and sprint with ideas. 

To know the topics that are trending, I often turn to the Inman Real Estate Conference. Go to sessions or even better follow their conference hashtags on social media to know what the current buzz is about.

For example, last year there was a lot of talk about the sustainable housing movement and that got me thinking of a piece on how agents can market eco-friendly listings. It is good to always be listening as it aids you to capture content that is timely and one which audiences want to see.

Never underestimate the impact of personal experiences and case studies, particularly when addressing Brad Inman’s work. Such as the example where I explained how a marketing strategy helped to increase my business in one of my speeches. It both worked to personalize my content and offered some concrete lessons for the audience.

Live events, in other words, allow your writing to be practical and the readers entertained. You should understand that it is not enough for you to know many things; rather, it is more important for you to be able to present them in ways that your audience can relate to. So, focus on your experiences and let your stories bubble to the surface!

Developing Your Personal Brand In Real Estate With Inman

Creating a personal brand in the context of Inman Real Estate might seem overwhelming, but believe me, it’s not impossible! I recall my experience whereby it would always be consistency and genuineness that established authority.

When I began, one of the strategies that I employed was to go narrow. Instead of attempting to tackle real estate holistically, I marketed my assets such as targeting agent marketing. This made my ideas useful and made me an authority.

A social media presence is also a significant difference maker. I cannot emphasize how vital it is to communicate with your target market using LinkedIn and Instagram. I began to post small pieces of advice and news from the industry, which started discussions.

Posting content on a regular basis not only enhances your image but also helps you network. Also, looking at articles from Inman Real Estate and sharing them brings great value to your content.

Establishing connections is of great significance, most importantly with the influencers in the industry. Making the decision of attending the Inman Real Estate Conference, for example, was one of my greatest choices. I learned from experienced professionals and met remarkable individuals.

Through casual conversations, I found partners and mentors who helped elevate my brand. Don’t forget that it’s about who you know as much, if not more than, what you know. So go ahead and get started with your new connections, don’t be afraid to talk to people in the industry. Trust me; your personal brand will thank you later! 

How to Write a Clean and Effective Pitch for Inman Real Estate

Writing a clean and effective pitch for Inman Real Estate is perhaps the most daunting of all tasks but I have been able to learn what other people fondly refer to as “the nuggets”.

To begin with, your email has to be short and tight and devoid of any fluff. Begin with a very engaged subject line which is somewhat more than ordinary like “Get Ready to Paint the Town Red” but remains on target.

For example, “How Virtual Reality is Revolutionizing Open Houses” or “5 Tips from the Inman Real Estate Conference You Shouldn’t Forget” would be able to provoke an interest.

Include your unique point of view and explain why it appeals to Inman’s audience in your overview. I was rather vague in my marketing pitch which lead to a lack of response and increase of crickets. Once more, expand on the specifics of your insights so they relate to modern Inman Real Estate news.

Let’s now examine the Dos and Don’ts. Do make your email focused. Make sure to tell them what you appreciate about their work and how your concepts add to the construction. Rather, don’t present yourself in a clearly self-serving manner.

Instead of answering the question, “What am I?” with the words “I am an expert”, tell me a story which gives me a practical understanding of your perfection from the beginning. This seems to be in agreement with Brad Inman when he says authentic people over certificates which have no depth.

Finally, always remember to follow up if you don’t receive a reply. Sending reminders, in my experience, has proven to be effective. In a real estate pitch, it is crucial to be succinct, interesting and firm. So go on, relax, press the “send” button, and brace yourself for your creativity to unfold!

ALSO READ: 6 Benefits Of Choosing The Right PR In Marketing: Expert Guide

Using Evergreen Content

Transforming Inman Real Estate using content that you already have is crucial. I used to struggle a lot with the constant need to produce new content. Then it dawned to me – but I can reuse all the content I have already produced.

First, let’s sift through which of the old blog posts and articles were the most effective. If you wrote about relevant topics around Inman’s audience, you can now revise them for Inman’s readers.

For example, if you wrote about market outlooks so many months ago, check how things have changed since then. It’s like reinventing old clothes that you stopped wearing!

Another strategy which is quite effective is utilizing testimonials and personal success stories of clients. Real estate is a people business and stories sell because people relate to them.

Describe how a client struggled and how you used your knowledge to change their fortunes. I clearly remember one instance when I presented a buyer who bought a property sight unseen but only after following my detailed instructions.

It was in perfect alignment with Inman Real Estate’s philosophies and demonstrated the impact of my work in no uncertain terms.

Continuation Of Using Evergreen Content

And, stories are more than just facts—they make it easier to understand your content.

Available statistics indicate that 12% of the articles prepared for Inman News are authored by Inman News readers. So do not neglect the role of multimedia content. Infographics are particularly well suited for this, also explaining complex subjects in a way that is easy to understand and ideal for social sharing.

Videos are a sure way of increasing the traffic in your posted blog, for instance, If you’ve posted a blog explaining grammar topics you could make a short clip giving an overview of the post.

Other formats can attract potential audiences if leveraged correctly. Users are more likely to be engaged. Display your set of penned articles again and see how exciting it can be in the arena of real estate tackling Inman!

Why Is It Special?

Tracking your media coverage and figuring out how are you able to get featured in Inman Real Estate in the first place is important. It was only after going thorough research that I realized I had been skipping an essential detail; monitoring mentions of myself in the media.

Now I am able to monitor my media appearances thanks to Google Alerts and Mention Application. It brings them into particular focus if you maintain active social media accounts.

In fact, an article where you get mentioned is when someone is able to publish content about you. This particular strategy is rather efficient for goal setting and controlling brand perception.

Dealing with Inman Real Estate coverage is not simply gathering mentions and adding them to an Inman follower count.

Seeing my name as an author in an article was exciting enough, however, there was more. Such metrics include the website traffic, social media lift and even the number of queries I received after that.

By comparing those elements with spikes in engagement from my features, I can identify what the audience appreciated. For example, one of my websites experienced a 30% increase in visits after publishing an article on innovative marketing strategies. That was so obvious that my desire was overwhelming!

Reassessing my strategy based on Inman Real Estate Conference feedback and outcomes was crucial. Interviewing attendees and speakers at the conference helped refine my content focus.

Remaining flexible to address trending topics is key, shifting content focus accordingly. This is an ever-changing industry and being flexible is important. So, do the metrics, learn from it and adjust accordingly. You and your growth will be grateful to your efforts!

Why Every Entrepreneur Should Partner with 9-Figure Media To Secure a Feature on Inman Real Estate

For real estate professionals seeking recognition, partnering with 9-Figure Media represents a significant step forward.

1. Great Media Relations 

One of the things we appreciate at Inman Real Estate is our media relations. We have developed trust and rapport with industry leaders over the years, which means your story is more likely to seize the attention of them. I have witnessed the impact that a well-targeted media outlet could have in being featured. 

2. Specialized Opportunity

What differentiates us is our specialization in media relations. The media space can really be difficult to penetrate especially for first timers. We understand the needs of journalists and how best to tell your story.

There was a client of mine who was on the periphery and was not able to be noticed until we came on board. With our input, they got featured on several occasions in Inman Real Estate and that revolutionized their brand visibility.

3. Strategic Storytelling 

What we can say is that, strategic storytelling is the core of the services provided by the agency. We do not just peddle stories; we develop concepts that speak to the readers’ mind. By making sure that your views are consistent with what is trending in Inman Real Estate, we help tell an interesting story. 

4. Tailored Approach

We do not only explain concepts, but also create marketing strategies that shall help you achieve your goals, your strategies, your interpretation of the factual events, and your goals ensure absolute originality of your story. 

5. Comprehensive Support 

Comprehensive support is another benefit of partnering with us. Every single step of the process including drafting the pitch and following up is done by us. This way you will only have to engage yourself in what you are best at, and leave the media engagement scrum to us. 

6. Brand Credibility 

Additionally, engaging our services boosts your brand credibility. Featuring in the works of a great publication like Inman does not only increase your visibility but makes you a force to reckon with in the industry.

7. Reputation Management Of Real Estate Brands

Reputation management relates to any character’s image that is well known and publicized. It could be a real estate company or a person, how reputation is managed matters a lot today in the digital world.

Therefore, as any business major would understand, it’s smarter to really think twice before posting anything online. But all of it circles around brand image management and in today’s world I feel that’s our strong point mostly.

If you are looking to feature on Inman Real Estate, we will be able to assist you in getting ample coverage via the media and good publications. Now, let us join hands and grow your organization as well.

Conclusion: How To Get Featured By Inman Real Estate

It’s important for any real estate business or real estate marketer to get featured by some big website houses like Inman and Leverage Networks, etc in order to grow or become more recognized amongst consumers.

Who wouldn’t want to position themselves and their organization as trusted sources by featuring on such big websites? Joining 9-Figure Media will soon enable you to have such exposure and many more.

Our customer relations expertise, marketing experience, media strategies, and strong PR techniques have helped many of our clients become trusted in the market.

And I believe that anytime a businessman needs to spread his brand, he should have a clear vision in mind otherwise he would risk losing attention and never being taken seriously.

Do not forget that brand development will be improving the brand credibility, as well as using our training in reputation management to facilitate your strategies. Never let go of this chance to boost your voice and reach out to the wider community.

Together we can create a great story, which will allow you to be published on Inman, and help push your business forward. You are going to become more visible and influential, it all starts now!