Earned Media PR: Powerful Metrics That Reveal Growth and ROI

If you work in communications, you already know the pressure. Your CEO asks what earned media PR delivered in the last quarter. You pull together a deck of impressions and clip counts. And somewhere in that meeting, you can feel the room losing interest. The problem is not your earned media PR work, but the […]

Powerful PR & Social Media Strategies in Social Media Marketing

Introduction The missing piece in your social media posts is a solid PR and social media strategy that builds genuine brand credibility. Most brands treat PR and social media as separate entities. They hire social media managers for engagement and work with PR professionals for press coverage.  This approach wastes resources and is likely to […]