PR KPIs: Essential Metrics That Actually Prove Your Results

PR KPIs, key performance indicators,  are what separate teams that prove their value from those that simply hope leadership notices. Great stories are at the heart of public relations.  But in today’s data-driven world, a good story is only half the job.  If your PR reports still lead with media impressions and little else, it […]

PR ROI: Proven Ways to Calculate and Justify Your Investment

Introduction PR ROI is measurable, It always has been. The challenge is not that public relations cannot be quantified. The challenge is that most teams track the wrong things and present their results in the wrong language to the wrong people. Every year, PR teams face the same uncomfortable moment where the CFO asks what […]